— PROJECT NAME

Eat Real

"Get Real" Campaign

Klick Health


— ROLE

Art Direction: Sara Abdul, Aishwarya Bandiwadekar

Copy: Connor Szabo, Gregory Kuzmich, Vedika Vohra


— DATE

26/08/2022

Children born after the year 2000 aren’t expected to live as long as their parents. It’s a sad fact, but it’s true. Though hot dogs and burgers might taste good in the moment, the negative health effects which stem from American school lunches are anything but tasty. Eat Real aims to change this reality by providing tomorrow’s leaders with real food today - and this campaign will use in-your-face stats to get Eat Real’s message across.

Word on the Street

OOH.

Grow Something Real

The first stat-based organic billboard.

Eat Real Takeout

Little intro text

Food Truck Battle

Digital Experiences