The Terry Fox Foundation

— PROJECT NAME

"More Than A Myth" Campaign

— ROLE

Copy: Connor Szabo, Andrew Brisbane

Art Direction: Rabia Yasin

— DATE

13/12/2021

The Terry Fox Foundation has realized that younger generations of Canadians are not connecting to Terry’s story as well as the previous generations did. Sure, they still do the run every September in honour of his legacy, but Terry has stopped feeling like a real person to them. How can we further cement Terry's very human story into the minds of the youth in a creative fashion? By showcasing his life under a new light.

The Creative

OOH, Email, Print, Web.

The Art Experience

Displaying real art from real kids for a real cause.